Ad Creative That Stops the Scroll and Drives Clicks
We design on-brand visual assets for paid acquisition campaigns — tailored to your messaging and built to stand out on the platforms where your customers actually spend their time.
What's Included
Everything you get when you work with Luma Studios on ad creative.
Paid Social Creative
Static and lightweight motion concepts for Meta (Facebook/Instagram), LinkedIn, and X — designed to stop the scroll and communicate quickly.
Display Ad Sets
Complete display ad sets sized for Google Display Network and programmatic placements, covering all core dimensions.
Campaign-Specific Visuals
Creative tied to a specific campaign theme, offer, or seasonal push — distinct from your standard brand content but visually consistent.
Landing Page Alignment
Ad creative designed to visually connect to the landing page it points to, reducing friction and improving conversion rates.
Multiple Variations
Multiple creative concepts per campaign so you can A/B test messaging, imagery, and layout to find what converts.
Organized Source Files
Exported assets at spec for target platforms, plus organized Figma source files for future updates and seasonal refreshes.
How It Works
A clear, structured process so you always know where your project stands.
01
Campaign Brief
We review your campaign goals, target audience, messaging hierarchy, and landing page before touching a single pixel.
02
Creative Concepts
We present 2–3 distinct creative directions covering messaging, visual treatment, and layout approach.
03
Asset Production
We produce the full set of assets in all required sizes and formats, including any variations for A/B testing.
04
Export & Delivery
We deliver platform-spec exports and organized source files, clearly labeled for easy handoff to your media buyer.
Frequently Asked Questions
We design for all major paid social and display platforms including Meta (Facebook and Instagram), LinkedIn, X (Twitter), Google Display Network, and YouTube. We size assets to the current platform specifications for each placement — feed, story, banner, and so on. If you have a specific platform or placement requirement, let us know during the brief and we will include it in scope.
It depends on the scope. A typical ad creative project includes 2–3 concept directions and a set of 6–12 final assets covering the core placements for one or two platforms. We build in A/B variations by default because testing different messages and visual treatments is one of the most reliable ways to improve campaign performance.
We create lightweight motion concepts for ads — simple animations like animated headlines, transitions, or looping graphic elements. These are delivered as GIF or MP4 exports suitable for social feeds and display placements. Full video production, including live footage or complex motion graphics, is outside our scope, but we can recommend partners for that work.
Before starting any ad creative work, we review your existing brand assets — logo files, color palette, typography, and any prior creative. If you have a brand guide, we work from it directly. If your brand guidelines are informal or undocumented, we do a quick alignment session at the start of the project to establish the visual rules that will govern the creative.
