Website Design That Turns Visitors Into Customers
We design custom marketing websites, landing pages, and product sites that guide visitors toward the actions that matter most to your business.
What's Included
Everything you get when you work with Luma Studios on website design.
Custom Marketing Website Design
Fully custom layouts built for your specific business, audience, and goals — not adapted from a template.
Landing Page Design
Conversion-focused landing pages for campaigns, product launches, and lead generation that align with your brand and paid strategy.
Visual Hierarchy & UX
Thoughtful visual hierarchy and UX decisions that reduce friction, clarify your message, and guide visitors toward key actions.
Design Systems
Component libraries and style guides that keep all pages visually consistent and make future updates fast and predictable.
Responsive Layouts
Designs that work across desktop, tablet, and mobile — with key breakpoints handled carefully, not just scaled down.
Developer-Ready Handoff
High-fidelity Figma files with organized layers, annotated specs, and clear component documentation so implementation is smooth.
How It Works
A clear, structured process so you always know where your project stands.
01
Discovery & Research
We review your existing materials, analyze your competitors, and align on your business goals, target audience, and key messages.
02
Information Architecture
We map out the site structure, page hierarchy, and content blocks — establishing a clear foundation before any visual work begins.
03
Visual Design
We design in Figma, starting with a design direction concept before moving into full high-fidelity layouts for all key pages.
04
Responsive Refinement
We extend the designs to tablet and mobile breakpoints, ensuring the experience holds up across screen sizes.
05
Developer Handoff
We deliver organized Figma files with annotations, spacing specs, and a component guide ready for your engineering team.
Frequently Asked Questions
Website design is the visual and structural planning phase — we determine how the site looks, how information is organized, and how visitors navigate from page to page. Web development is the technical build phase, where those designs get coded into a working website. Many clients engage us for both, but we also work alongside in-house or external development teams who handle the build.
Scope varies by project. A typical marketing site engagement covers 5–10 pages: home, about, services or product pages, a pricing page, and a contact page. Larger sites with more products or use-case pages require a broader scope. We define the page list and deliverables during discovery before any design work begins, so there are no surprises.
Yes, responsive design is included in every project. We design for desktop first, then adapt the layouts to tablet and mobile breakpoints. We pay particular attention to mobile because a majority of web traffic now comes from phones — your site needs to look and function well on a small screen, not just scale down from desktop.
We typically work in structured review rounds: one round after the initial design direction concept, and one round after the full page designs. Most projects land within those two rounds because we do discovery work upfront to align on direction before designing. If more rounds are needed, we handle them reasonably — we want you to be genuinely happy with the result.
You receive organized Figma source files with all page designs, component libraries, and a style guide covering typography, colors, and spacing. If we are also handling development, these files flow directly into our build process. If you have an external developer, the files include annotations and documentation to make handoff smooth.
