Custom Illustrations That Make Your Brand Unforgettable
We create bespoke illustrations and icon sets that give your brand and interfaces a more distinct, expressive feel — designed to align with your visual identity and simplify complex ideas.
What's Included
Everything you get when you work with Luma Studios on custom illustrations & iconography.
Website Illustrations
Custom spot illustrations and hero visuals for marketing pages that add personality and clarify concepts that text alone cannot explain.
Custom Icon Sets
Cohesive icon libraries designed in your brand style, covering the specific concepts and actions relevant to your product or service.
Product Interface Illustrations
Empty states, onboarding visuals, and UI illustrations that improve the user experience inside your product.
Explainer Diagrams
Simplified visual diagrams that break down complex processes, technical concepts, or business models in a way that resonates with your audience.
Style Consistency
A defined illustration style guide so all visuals feel like they belong to the same world and future additions stay consistent.
Vector Delivery
All illustrations and icons delivered in SVG and other vector formats so they scale perfectly at any size for web and print.
How It Works
A clear, structured process so you always know where your project stands.
01
Style Exploration
We review your brand and present illustration style options — from clean and minimal to expressive and detailed — before any production begins.
02
Concept Sketches
We create rough sketches or loose digital concepts for the first 2–3 illustrations to validate direction and composition.
03
Full Production
With direction approved, we produce the full set of illustrations or icons in vector format, maintaining style consistency throughout.
04
Delivery & Style Guide
We deliver all files in SVG and export formats, along with a brief style guide covering stroke weight, color application, and usage rules.
Frequently Asked Questions
Yes. If you have existing illustrations and need us to extend the set in the same style, we study the existing work carefully and match the stroke weight, color handling, level of detail, and overall character before producing new pieces. We do a sample illustration first to confirm the style match before proceeding to the full set.
All illustrations are delivered in SVG as the primary format, which is vector-based and scales perfectly at any size without quality loss. We also deliver PNG exports at 2x resolution for contexts where SVG is not supported. For icon sets, we can export to icon font format or individual SVG files depending on how your team plans to implement them.
A small illustration set of 5–8 spot illustrations typically takes two to three weeks from the initial style exploration through final delivery. Larger sets or complex hero illustrations take longer. We scope each project specifically and give you a timeline with milestones before work begins so you can plan around it.
Yes, we design icon sets regularly and they are a distinct service from full illustrations. Icon design requires different skills — consistent stroke weights, optical sizing, and legibility at small sizes. We design icons in your brand style and deliver them as SVG files suitable for direct use in web or product interfaces.
