Brand design

At Luma, brand development isn't just a service — it's a strategic partnership. We dive deep to uncover what makes your business distinct and craft visual identities that resonate with your audience and elevate your story. From the first spark of an idea to a fully realized brand experience, we shape work that's thoughtful, purposeful, and memorable.

Wild Maine Seafood

Wild Maine Seafood is a distributor of premium seafood products in the New England region.

York, Maine

Brand Symbol

Logotype

Logotype Options

Logo Usage Guidelines

Color Palette

Logotype on Backgrounds

Stamp Option

"The team at Luma Studios has an incredible eye for detail. They took the time to understand our regional competition and designed beautiful visual identity that has significantly elevated our presence in the region. We finally have a look that's as premium as the products we sell."

Sean Reardon

Marketing Lead
Wild Maine Seafood

Midnight Coffee

Midnight Coffee is a locally-owned chain of coffee shops in Iowa.

Cedar Rapids, Iowa

Coffee Packaging

Paper Cup Design

Paper Cup Carrier Concept

Logomark Architecture

Apparel Design

Color Palette

Logo Usage Guidelines

Coffee Packaging Guidelines

Baked Goods Packaging

To-Go Bag Design

Logo Variations

Logo Background Alternatives

Stamps

"We are absolutely thrilled with the brand identity the team at Luma developed for Midnight Coffee. From the very first mood board to the final design, they perfectly captured the 'midnight' aesthetic we were dreaming of — moody, sophisticated, and inviting. They also helped design our merch and packaging for coffee beans which has already received so many compliments from our customers."