Client Case Study
Constructo
Constructo empowers fast-growing homebuilders with user-friendly software solutions and best-in-class design and permitting services.
Our Contribution
Website
Investor Decks
Sales One-Pagers
Illustration & Iconography
"Luma Studios was instrumental in helping me lay the marketing foundation at Constructo. In less than 90 days, we designed a 20-page site from scratch, created a bundle of sales collateral, and polished up our pitch deck for raising seed. They're fast, effective, and a pleasure to work with."
Color Palette
Black
HEX
#262729
RGB
38, 39, 41
CMYK
7, 5, 0, 84
Heavy Blue
HEX
#002A58
RGB
0, 42, 88
CMYK
100, 52, 0, 65
Blue
HEX
#0E4C8F
RGB
14, 76, 143
CMYK
90, 47, 0, 44
Orange
HEX
#F67C3A
RGB
246, 124, 58
CMYK
0, 50, 76, 4
Typography
Aa
Messina Semibold
Aa
Mulish Regular
Website
Our challenge was not only to communicate the capabilities of the software to homebuilders but also to convey how easy it is to use all the services the company offers. By combining concise copy with intuitive information architecture and adding simple illustrations and thoughtful iconography, we helped Constructo tell its story and attract more customers.
Light Icon Styles
Dark Icon Styles
Illustration Styles
Sales Collateral
We collaborated with the marketing team to create a series of PDF documents promoting Constructo's professional services for residential homebuilders. The PDFs included clear and concise information about the software as well as design and permitting services offered by Constructo.
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